Don Norman

Donald Arthur Norman (born December 25, 1935) is an American researcher, professor, and author. Norman is the director of The Design Lab at. He is best known for his books on design, especially . He is widely regarded for his expertise in the fields of, , and.

Background
In 1993, Norman joined Apple Computer, initially as an Apple Fellow and a User Experience Architect (the first use of the phrase "User Experience" in a job title), and then as the Vice President of the Advanced Technology Group. He later worked for Hewlett-Packard before joining with to form the  in 1998. He returned to academia as a professor of computer science at, where he was co-director of the until 2010. In 2014, he returned to to become director of the newly established The Design Lab housed at the.

Norman is a co-founder and consultant with the. He is also an fellow and a member of the Board of Trustees of  in Chicago. He also holds the title of of Cognitive Science at the. Norman is an active at the  (KAIST).

Much of Norman's work involves the advocacy of. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs. To this end, Norman named his website with the initialism  (just-noticeable difference) to signify his endeavors to make a difference.