Apple France

Apple France (formerly Seedrin SARL) is a European sales subsidiary of Apple Inc.

History
Seedrin SARL was founded in 1981 by Jean-Louis Gassée, who personally invested 20,000 s (about 3,000 at the time) to expedite the import of Apple II computer products into France through the Netherlands. The first 3 letters of "Seedrin" were taken from the end of Gassée's last name and the last 4 from the street he lived on. Seedrin also established the French Apple Expo trade show in 1984 and was acquired to become Apple Seedrin, and eventually Apple France.