File:Apple Japan - Behind The Mac

Description
Apple Japan has taken a total different and animated approach for its first ever “Behind The Mac” campaign. The ad follows the same format using found clips and stills, but the difference is that all the segments are drawn from existing anime films and series.

Your Name, Weathering With You, SSSS.Gridman, New Game, Mr. Osomatsu, Sgt. Frog, Terror in Resonance, The Perfect Insider and The Wonderland

are all featured, to the soundtrack of I am Shujinko (I am the Main Character) by Japanese singer-songwriter Kaho Nakamura.

The result is meta, showing no actual Macs but fictional characters using their Macs. Some feature the Apple logo, others replace it with their own adaptations of the bitten apple icon, yet all are celebrated by the brand as worthy tributes.

It also calls out to Japan’s creative community and students – the main target for this campaign – showing depictions of Apple’s wares in Japan’s most beloved storytelling format. It concludes with a message that loosely translates as “Beyond the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too.”

Song: I am Shujinko (I am the Main Character) by Kaho Nakamura

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 * 1) Apple #BehindTheMac #Anime