Michael Spindler

Michael H. Spindler (22 December 1942 – 2017) was a German-American businessman. He was the president and CEO of Apple Computer from 1993 to 1996.

Early life and education
Spindler was born in Berlin, and received a degree in engineering from the in 1964.

Career
He worked at the European subsidiaries of and Intel before joining Apple's European sales office in September 1980, where he went months without a paycheck while Apple figured out how to send funds to Belgium from California. In 1983, he became executive vice president of marketing and established a strategy of allowing Apple's international subsidiaries to run with great independence, releasing specialized products and producing their own advertising campaigns. This helped the company win significant market share in Asia and Europe. On January 29, 1990, Apple CEO John Sculley appointed Spindler as the company's chief operating officer. His work ethic had garnered him the nickname "The Diesel".

In 1991, Spindler became a member of the Apple Board of Directors. On June 18, 1993, the board ousted John Sculley and chose Spindler as the company's new CEO. He immediately reorganized the company and presided over the successful migration of the Macintosh to the new PowerPC architecture, but also failures like the Newton handheld platform, the Pippin console, the Copland project, and the highly controversial Macintosh clone initiative. He also became infamous for emotional issues, sometimes hiding under his desk during panic attacks. He was replaced as CEO by Gil Amelio in an emergency board meeting on January 31, 1996.

Articles

 * Today in Apple history: CEO Michael Spindler denies Apple is a ‘lame duck’ by Luke Dormehl at Cult of Mac (2020-10-03)