Apple Special Events in 2008

The following Special Events were held by Apple in 2008:

January 2008
The 2008 Macworld Conference & Expo was held January 15 to 18, 2008 at the Moscone Center in San Francisco, California. During the keynote event on the opening day, Apple CEO Steve Jobs introduced the MacBook Air, which at the time was the world's thinnest notebook computer. This was the last time Jobs appeared at Macworld.

March 2008
On March 6, 2008, Apple hosted an "iPhone Software Roadmap Event" at the Town Hall conference center at the Apple Campus in Cupertino where Steve Jobs reviewed the successful launch of iPhone. Senior VP of worldwide marketing discussed the adoption of iPhone in enterprise and education. He then demonstrated the introduction of push technology in iPhone OS. VP of iPhone Scott Forstall reviewed web apps for iPhone and then introduced the iPhone SDK to allow developers develop native applications. At the end, Jobs announced iPhone OS 2.0 software update with the App Store to distribute native applications to iPhone users.

June 2008
The 2008 Worldwide Developers Conference (WWDC 2008) was held June 9 to 13, 2008 at Moscone West in San Francisco. During the keynote event on the opening day, announcements included the App Store for iPhone and iPod touch, the stable version of the iPhone SDK, a subsidized 3G version of the iPhone for Worldwide markets, iPhone OS 2, Mac OS X Snow Leopard (10.6), and the rebranding of .Mac as MobileMe.

September 2008
On September 9, 2008, Apple held a music special event titled "Let's Rock" at the Yerba Buena Center for the Arts where Steve Jobs mentioned "The reports of my death are greatly exaggerated." He announced that the iTunes Store was now the largest distributor of music in the United States and would start distributing high-definition television content with iTunes 8, which also introduced Genius Mixes. New hardware announcements included a drive update to the iPod classic, the 4th generation iPod nano, the 2nd generation iPod touch, and new headphone models. Musician appeared in person to provide a live performance.

October 2008
On October 20, 2008, Apple held a press conference at the Town Hall conference center in Cupertino where COO Tim Cook presented the state of the Mac. Senior VP of Design Jony Ive then presented the manufacturing process behind pre-existing MacBook Pros and newer techniques being applied to the MacBook Air and updated MacBook Pro models in aluminum unibody enclosures.