File:Apple Music Event 2005 - Motorola Rokr E1 iTunes Phone

Description
Launched on September 7, 2005 in San Francisco, California, the Motorola Rokr E1, informally known as the "iTunes phone", was a re-badged Motorola E398 candybar style phone (it was originally called the E790) with Apple-licensed technology to play back iTunes Music Store purchased music.

It features a music player with an interface similar to that of Apple's iPod music players. The phone had been widely expected, with technology sites reporting on collaborations between Motorola and Apple as far back as December 2004.

Because of the iPod nano unveiling on the same day, relations between Motorola and Apple were strained and Motorola CEO Ed Zander later accused Apple of purposely undercutting the Rokr.

The Rokr E1 was replaced by the Rokr E2, which lacked iTunes support and was superseded by the iTunes-enabled SLVR L7.