OS X Lion USB Thumb Drive

The OS X Lion USB Thumb Drive contained an installer for Mac OS X 10.7 (Lion) and was available from the Apple Store for 69. This was a physical alternative to the downloadable version which was available from the Mac App Store for US$29.99.

History
Previously, USB thumb drives with Mac OS X 10.6 (Snow Leopard) were included with Mac models without optical drives, such as the MacBook Air. One caveat of installing from a USB drive is that the internet recovery feature is not included.

Future versions of OS X were only available as downloads, and became free of charge starting with OS X 10.9 (Mavericks).