Beats Electronics

Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a  products manufacturer headquartered in, California. Since 2014, it has been a subsidiary of Apple Inc.

History
The company was founded in 2006 by music producer and record company executive.

In 2011, reported that Beats' market share was 64% in the U.S. for headphones priced higher than $100, and the brand was valued at $1 billion in September 2013.

Ownership
For a period, the company was majority-owned by Taiwanese maker. The company reduced its stake to 25% in 2012, and sold its remaining stake back to Beats in 2013. Concurrently, replaced HTC as a minority shareholder, alongside Dr. Dre and Iovine in late 2013. In July 2014, Apple acquired Beats for $3 billion in a cash and stock deal, the largest acquisition in Apple's history.

Products
The company's product line is primarily focused on and  with style and cultivation entwined. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable. Following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of a subscription-based streaming service, Beats Music.

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Earphones

 * Beats Tour
 * BeatsX
 * Diddybeats
 * Heartbeats
 * iBeats
 * Powerbeats
 * Powerbeats Pro
 * urBeats
 * Beats Flex
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Headphones

 * Beats EP
 * Beats Executive
 * Beats Mixr
 * Beats Pro
 * Beats Solo
 * Beats Studio
 * Beats Wireless
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Services

 * Beats 1 (rebranded as Apple Music 1)
 * Beats Music (replaced by Apple Music)
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Speakers

 * Beatbox
 * Beats Pill
 * Beats Pill+
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