Digital Hub

The "Digital Hub" is Apple's strategy of integrating its hardware, software, and services to present users with a coherent ecosystem in which to manage their digital lifestyle.

History
On January 9, 2001, Apple CEO Steve Jobs hosted a keynote event at the Macworld Conference & Expo in San Francisco, California where he introduced iTunes as the center of Apple's "Digital Hub" strategy.

On September 15, 2020, Apple Director of Services Lori Malm introduced Apple One, which included pre-packaged sets of Apple's services for a single subscription fee.