Worldwide Developers Conference 2010

Apple Worldwide Developers Conference 2010 (or WWDC 2010 or WWDC10) was a computer conference that was hosted by Apple Inc. for its developers at the Moscone Center's West Hall in San Francisco, California. It was Apple's 21st annual Worldwide Developers Conference, held from June 7 to 11, 2010.

Attendance
Apple reported that the conference was sold out within 8 days of tickets being made available, even though tickets were only available at the full price of US$1599 (2009 and prior, tickets could be bought with an early-bird discount of US$300).

Product announcements
During the keynote event on June 7, Steve Jobs unveiled the highly-anticipated iPhone 4, which introduced the Retina display and video calling through FaceTime. Jobs announced that the next iPhone OS would be renamed to iOS 4. iMovie for iPhone was also introduced and demonstrated.

Other events
OK Go performed live at the Yerba Buena Gardens. Attendees received a black track jacket with the letters "WWDC" across the vest and the number "10" stitched on the back.